Ever wondered why the world of eSports is growing so quickly? The eSports industry revenue has grown from $130 million in 2012 to $465 million in 2017, according to grin.co. This year, the industry was expected to be worth almost $1.5 billion in 2020. At a time when professional gamers and e-sports influencers are rising in popularity […]

With TikTok facing scrutiny on data privacy and with the recent U.S. app store ban announcement, Triller has soared to the top of the app stores charts. At a time when content creators have eyes on the alternatives, Triller is doing its best to position itself as a key player in the video-led social applications space. In […]

Social media has given rise to personal brands and reputable products to a global online audience looking for new and interesting content. In the early 1920s, it was brands such as Cola-Cola that were endearing us to characters like Santa Claus and later, Kellogg with characters like Tony the Tiger. Now, with the advent of […]

The Battle to Be Seen Branding: it’s a word that brings balance and focus to your platform. Whatever you’re promoting — yourself, beauty, comedy or other forms of entrepreneurship — the advent of social media has become instrumental in taking a brand to the next level. With a large audience made of millennials and Gen-Zs, people […]

What’s the deal with the new Instagram Reels App? The emergence of TikTok has changed the game for content creators and just when you were starting to get comfortable, news of Facebook’s version of TikTok could give you yet another option to create branded content. The social media giant has recently launched Instagram Reels, a video […]

The TikTok Ban: Tips to Navigate a Possible Shutdown President Donald Trump has demanded China’s ByteDance — owner of TikTok — to surrender its stake in short-video app TikTok to a U.S. buyer, mainly Microsoft. With talk of a ban in the U.S., Canada, New Zealand and Australia, the sale would allow the American tech giant to […]