With the rise of social media came the rise of influencers. These are basically online personalities that have gained massive followings on certain social media sites. But they are called influencers due to their ability to influence potential buyers, which is why many brands choose to partner up with influencers to market their products or services.

Through influencer marketing campaigns, companies can strategically market their brand to their target audience with the help of certain influencers. And while influencer marketing happens throughout the year, it is even more crucial during the holidays. So, here are a few influencer marketing campaign tips specifically for the holiday season.

1. Reach Out to Influencers EarlyIt’s a good idea to reach out to influencers and work with them early in the season. That way, they can start sharing their influencer marketing campaigns with their followers ahead of the actual holiday season. You can start working with an influencer in October and try to complete your influencer marketing campaigns in early November. That way, your influencers will have enough time to start talking about your brand on social media.
2. Focus on Advertising Certain ProductsThere is a lot of focus on marketing during the holiday season because a lot of buying for gifts happens during this time. And you’d want to market your products as something consumers would want to give someone for the holidays. You can try offering gift sets to influencers containing the most giftable products in your line.For example, if you’re a cosmetics brand, try giving influencers some lip products instead of, let’s say, an anti-ageing cream. Gifting the latter may give the wrong message to the receiver, so it may not be an ideal product to market during this time.
3. Include a PromotionIf you’re a brand that has a discount or percentages off on certain products, you can include this in your influencer marketing campaign. Have the influencers share this on their social media accounts. That way, the discount information isn’t just limited to those who follow your brand.
4. Get Everyone to Share the CampaignInfluencers can create highly engaging posts on social media, so you want to make sure your influencer marketing campaign has as much content as it can. The more content there is, the more people will be exposed to it. And if you want to get as many people as possible exposed to your campaign, you need to make it as shareable as possible.Influencers have the potential to get their followers to share their posts and videos, so that’s why it is important to have them in your influencer marketing campaign.

Final Thoughts

The holidays are the perfect time to promote your brand to the right target audience. Influencer marketing campaigns work perfectly because influencers have a good number of followers, and they are loyal to their favourite influencers. With influencer marketing campaigns, you can target your potential buyers and create a strong bond with them. And during the holiday season, you can use this to your advantage.

At Rizer Social, we specialize in influencer marketing solutions for brands that are looking to reach the NFT & DeFi community. Get in touch with us today to see how we can help.